Privacy Policy

1. About This Policy

Infinity 1 Digital Marketing Pty Ltd ("Infinity 1", "we", "us", or "our") is committed to protecting the privacy of individuals in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained in that Act.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website at infinity1.com.au, engage our services, or otherwise interact with us.

By using our website or services, you agree to the collection and use of information as described in this policy.

2. What Personal Information We Collect

We may collect the following types of personal information:

• Contact details — name, email address, phone number, and business name
• Enquiry and message content — information you provide when contacting us via our website forms
• Billing and payment information — processed securely through our third-party payment provider (Stripe); we do not store your card details
• Usage data — pages visited, time spent on site, device type, browser, and IP address, collected via cookies and analytics tools
• Marketing data — preferences, ad interactions, and conversion events where you have engaged with our advertising

We only collect personal information that is reasonably necessary for our business functions. We will not collect sensitive information (such as health, financial, or racial information) unless you provide it voluntarily and we have your consent.

3. How We Collect Personal Information

We collect personal information:

• Directly from you when you complete a contact form, request a quote, subscribe to our services, or book a call
• Automatically through website cookies and analytics tools (including Google Analytics and Google Ads)
• From third parties, such as our CRM and marketing platforms, where you have interacted with our advertising

4. Why We Collect and Use Your Information

We use your personal information to:

• Respond to your enquiries and provide our services
• Process payments and manage your subscription
• Send service-related communications, including onboarding emails and account updates
• Send marketing communications (where you have opted in or it is otherwise lawful to do so)
• Improve our website, services, and advertising effectiveness
• Comply with our legal obligations

We will not use your personal information for any purpose that is not related to the primary reason for which it was collected, unless you have consented or we are required by law.

5. Disclosure of Personal Information

We may share your personal information with:

• Service providers — third-party tools we use to operate our business, including Stripe (payments), Google (analytics and advertising), Resend (email delivery), and our CRM platform (GoHighLevel)
• Professional advisers — accountants, lawyers, or auditors where necessary
• Regulatory authorities — where required by law or court order

Some of our third-party service providers may be located overseas (including the United States). Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients comply with privacy standards comparable to the APPs.

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience, measure site performance, and deliver relevant advertising. This includes tools such as Google Analytics and Google Ads conversion tracking.

You can control cookie settings through your browser. Disabling cookies may affect some functionality of our website. By continuing to use our website, you consent to our use of cookies in accordance with this policy.

7. Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. This includes the use of secure servers, encrypted data transmission (SSL/TLS), and access controls.

While we take reasonable precautions, no data transmission over the internet is completely secure. If you believe your information has been compromised, please contact us immediately.

We retain personal information for as long as is reasonably necessary to fulfil the purpose for which it was collected, or as required by law. When no longer needed, we will take reasonable steps to destroy or de-identify the information.

8. Access and Correction

Under the Privacy Act 1988 (Cth), you have the right to access the personal information we hold about you and to request corrections if that information is inaccurate, incomplete, or out of date.

To make an access or correction request, please contact us using the details below. We will respond within a reasonable timeframe (generally within 30 days). We may ask you to verify your identity before providing access.

In some circumstances we may decline a request for access or correction — if so, we will explain why in writing.

9. Marketing Communications

We may send you marketing emails and communications about our services where you have opted in, or where it is otherwise lawful under the Spam Act 2003 (Cth). Every marketing communication we send includes an unsubscribe option.

You may unsubscribe at any time by clicking the unsubscribe link in any of our emails or by contacting us directly.

10. Complaints

If you believe we have breached the Australian Privacy Principles or this Privacy Policy, you may lodge a complaint with us by contacting us at the details below. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted at infinity1.com.au/privacypolicy with a revised effective date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us: