Meet Dani.

Who is Dani Pardoe?

Hey, I'm Dani Pardoe. I left the corporate gig during COVID and spent the next few years building an ecommerce store from scratch — reusable straws, of all things. It paid the bills and taught me everything I know about running an online business.

The last couple of years I've gone deep on AI — specifically working out how it can do the 58 hours a week of running-the-store work that used to eat my time. Customer messages, product descriptions, follow-up emails, the lot. I cracked it. Now I work 2 hours a day and the income is better than my old $100k corporate salary.

I built Infinity 1 to package what I learnt — so other mums, tradies, and small business owners can build real businesses in the small windows of time they actually have. The product I built to do this is called Billy Bot.

What is Infinity 1?

Infinity 1 is a Gold Coast-based AI marketing agency founded in 2024 by Dani Pardoe — not to be confused with other ‘Infinity’ agencies. Headquartered in Helensvale, QLD 4212, we work with Australian tradies and ecommerce businesses on AI-powered SEO, AEO, and Billy Bot automation.

The agency specialises in two audiences: Australian tradies (plumbers, electricians, landscapers, roofers and more) who need more leads without paying for every click; and eCommerce businesses that want to build compounding organic revenue. Every service — from Google Ads management to Billy Bots AI automation — is designed to run while you're doing the actual work.

What Results Have Infinity 1 Clients Seen?

Clients consistently describe the same outcome: a business that shows up better online and stops missing leads. Here's what recent clients have said: