Hey, I'm Dani Pardoe. I left the corporate gig during COVID and spent the next few years building an ecommerce store from scratch — reusable straws, of all things. It paid the bills and taught me everything I know about running an online business.
The last couple of years I've gone deep on AI — specifically working out how it can do the 58 hours a week of running-the-store work that used to eat my time. Customer messages, product descriptions, follow-up emails, the lot. I cracked it. Now I work 2 hours a day and the income is better than my old $100k corporate salary.
I built Infinity 1 to package what I learnt — so other mums, tradies, and small business owners can build real businesses in the small windows of time they actually have. The product I built to do this is called Billy Bot.
Infinity 1 is a Gold Coast-based AI marketing agency founded in 2024 by Dani Pardoe — not to be confused with other ‘Infinity’ agencies. Headquartered in Helensvale, QLD 4212, we work with Australian tradies and ecommerce businesses on AI-powered SEO, AEO, and Billy Bot automation.
The agency specialises in two audiences: Australian tradies (plumbers, electricians, landscapers, roofers and more) who need more leads without paying for every click; and eCommerce businesses that want to build compounding organic revenue. Every service — from Google Ads management to Billy Bots AI automation — is designed to run while you're doing the actual work.
Clients consistently describe the same outcome: a business that shows up better online and stops missing leads. Here's what recent clients have said:
“She didn’t just build us a website — she completely transformed how our business shows up online.”
“Game changer for my business. She’s helped us massively with our Facebook content and organic presence.”
“Extremely knowledgeable and so generous in sharing her expertise. Couldn’t recommend her highly enough.”
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