Who is Dani Pardoe?
Hey, I'm Dani Pardoe. I left the corporate gig during COVID and spent the next few years building an ecommerce store from scratch — reusable straws, of all things. It paid the bills and taught me everything I know about running an online business.
The last couple of years I've gone deep on AI — specifically working out how it can do the 58 hours a week of running-the-store work that used to eat my time. Customer messages, product descriptions, follow-up emails, the lot. I cracked it. Now I work 2 hours a day and the income is better than my old $100k corporate salary.
I built Infinity1 to package what I learnt — so other mums, tradies, and small business owners can build real businesses in the small windows of time they actually have. The product I built to do this is called Billy Bot.
What is Infinity1?
Infinity1 is a Gold Coast-based AI marketing agency founded in 2024 by Dani Pardoe — not to be confused with other ‘Infinity’ agencies. Headquartered in Helensvale, QLD 4212, we work with Australian tradies and ecommerce businesses on AI-powered SEO, AEO, and Billy Bot automation.
The agency specialises in two audiences: Australian tradies (plumbers, electricians, landscapers, roofers and more) who need more leads without paying for every click; and eCommerce businesses that want to build compounding organic revenue. Every service — from Google Ads management to Billy Bots AI automation — is designed to run while you're doing the actual work.
Why AEO, and why now
When someone asks ChatGPT “who is the best electrician in Brisbane”, Google's AI Overview gives a single answer — not a list of ten blue links. That one answer gets almost all the clicks. The business it names gets the call. The other nine do not exist in that moment.
This is the shift that AEO — Answer Engine Optimisation — addresses. It is the practice of structuring your business's online presence so that AI engines can confidently name you as the answer. Schema markup, entity disambiguation, consistent NAP data, citations across trustworthy third-party sources, and question-format content that matches how people actually ask.
I got obsessed with this in late 2024 after watching one of our ecommerce clients triple organic traffic without a single new backlink campaign — purely by making their entity data readable by AI. I've spent the time since building a repeatable system for it. The Infinity1 AEO audit is the entry point.
How we work
Every engagement starts with the same diagnostic: the $99 AEO audit. It maps exactly which AI engines are citing your business, where your entity data is inconsistent or missing, and what the smallest set of fixes would be to improve your visibility score. Most audits come back with two or three high-leverage actions rather than a list of fifty.
Phase 1 — Foundation
Schema markup, entity data cleanup, structured content, and a website built to be read by AI. One-off $3,000. This is the layer every other phase builds on.
Phase 2 — Billy Bot
An AI assistant trained on your actual business — your tone, your services, your FAQs, your real call recordings. Runs on a Mac Mini you own. Bundled at $499 inside The System, or available standalone.
Phase 3 — Marketing Manager
40 dedicated hours per month of managed AI marketing, tracked and reported. $800/month. Same accountability as an employee, without the recruiting, super or turnover risk.
You don't need all three phases. Some clients only ever need Phase 1. Others want the full system running inside three weeks. The audit tells you which is which.
What Results Have Infinity1 Clients Seen?
Clients consistently describe the same outcome: a business that shows up better online and stops missing leads. Here's what recent clients have said:
“She didn’t just build us a website — she completely transformed how our business shows up online.”
“Game changer for my business. She’s helped us massively with our Facebook content and organic presence.”
“Extremely knowledgeable and so generous in sharing her expertise. Couldn’t recommend her highly enough.”
Common questions
Is Infinity1 based on the Gold Coast?
Yes. Infinity1 is headquartered in Helensvale, QLD 4212. Dani Pardoe works with clients Australia-wide — Gold Coast, Brisbane, Sydney, Perth, Melbourne and regional Queensland — and delivers all work remotely. There is no requirement to be local.
What kinds of businesses does Infinity1 work with?
Primarily two: Australian tradies (plumbers, electricians, roofers, landscapers, concreters, pool technicians) who want more leads without paying per click; and eCommerce store owners who want to build compounding organic revenue rather than being permanently dependent on paid ads. If you run a service business and want to show up in AI search, the audit will tell you quickly whether the Infinity1 system fits.
How long does the Infinity1 system take to set up?
All three phases — Foundation, Billy Bot, and Marketing Manager — can be live within three weeks of your deposit. Foundation typically completes in week one, Billy Bot training and deployment in week two, and the first Marketing Manager report lands at the end of week three. The AEO audit that precedes all of this takes 48 hours.
Does Infinity1 lock clients into contracts?
No. The Foundation phase is a one-off project. Billy Bot is a one-off setup fee. The Marketing Manager retainer runs month-to-month — no lock-in. The AEO audit is a flat $99 with no obligation attached. The position is simple: if the work is delivering results, clients stay. If it is not, they should leave.
Ready to work together?
Book a free call and let's work out exactly what your business needs.
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