Meet Dani.

Hey, I'm Dani Pardoe. I left the corporate gig during COVID and spent the next few years building an ecommerce store from scratch — reusable straws, of all things. It paid the bills and taught me everything I know about running an online business.

The last couple of years I've gone deep on AI — specifically working out how it can do the 58 hours a week of running-the-store work that used to eat my time. Customer messages, product descriptions, follow-up emails, the lot. I cracked it. Now I work 2 hours a day and the income is better than my old $100k corporate salary.

I built Infinity 1 to package what I learnt — so other mums, tradies, and small business owners can build real businesses in the small windows of time they actually have. The product I built to do this is called Billy Bot.