The Infinity 1
System
Phase 1 Foundation. Billy Bot. Marketing Manager.
Three parts that give you a marketing department that runs while you sleep — strategy, content, campaigns, email, lead gen, and AI search visibility.
Your $99 is fully refundable in the first 7 days and credited toward your $3,000 Phase 1 if you go ahead.
What happens when businesses run this system
+22pts
AEO score lift in week 1
3 wks
from deposit to full system live
$800/mo
vs $13–18k for a marketing manager
40hrs
of managed marketing every month
Phone ringing from ChatGPT
Brisbane service business — first AI-referred lead arrived 9 days after Phase 1 launch. No ads. No new content. Just the foundation we built.
Google Ads: 14:1 ROAS
Service business running Google Ads on top of the AEO foundation — every dollar in generated $14 back. The structured data makes the ads work harder.
Google Shopping: $0.29 per click
Ecommerce client — Shopping campaign built on AEO-optimised product schema. Average CPC $0.29 against an industry benchmark of $1.20+.
Client identities kept confidential. Results vary by industry, market, and starting AEO score. All outcomes above achieved within 30 days of Phase 1 completion.
How the system works
Three stages. Three weeks to live. One ongoing bill.
Audit & Foundation
$3,000 one-time
- 100-point AEO audit
- Schema & structured data
- Content + lead magnets
- GBP, LinkedIn, sitemaps
- AI engine submissions
Starts with your $99 deposit
Your Billy Bot
$499 one-time
- Dedicated Mini Mac hardware
- Trained on your business data
- Hosted at Helensvale studio
- Shipped to you after month 1
- Yours forever — no lock-in
The bot is yours to keep if you cancel
Marketing Manager
$800 / month
- 40 hrs/month managed marketing
- Content & blogs via your bot
- Citation & authority work
- Schema maintenance
- 60-min strategy call + async
Audit & Foundation
$3,000 one-time
- 100-point AEO audit
- Schema & structured data
- Content + lead magnets
- GBP, LinkedIn, sitemaps
- AI engine submissions
Starts with your $99 deposit
Your Billy Bot
$499 one-time
- Dedicated Mini Mac hardware
- Trained on your business data
- Hosted at Helensvale studio
- Shipped to you after month 1
- Yours forever — no lock-in
The bot is yours to keep if you cancel
Marketing Manager
$800 / month
- 40 hrs/month managed marketing
- Content & blogs via your bot
- Citation & authority work
- Schema maintenance
- 60-min strategy call + async
Weeks 1–2
Audit & build
Week 3
Bot training begins
Month 2+
40 hrs/month marketing
Your customers stopped clicking.
They started asking.
When someone needs a service today, they don't open ten browser tabs anymore. They ask ChatGPT. They ask Gemini. They ask Google's AI Overview. One question. One answer.
If your business is the answer that comes back, the phone rings. If it isn't, someone else's phone rings.
The signals AI search engines use to pick a business to recommend are not the signals you optimised for five years ago. The schema your site needs in 2026 didn't exist in 2022. The bot infrastructure that feeds AI answers isn't something you bolt on later. It has to be built into how your business shows up.
That's the system we build.
Stage 1 — The AEO Audit
10 signals we audit, score and fix
We score your website out of 100 across these ten categories. Every point below target is a specific fix we document and deliver inside 70 hours.
Crawlability & Indexing
Can AI bots actually read every page? We check robots.txt, rendering, and crawl errors that block AI engines from seeing your content.
Fix: robots.txt audit, JS rendering check, crawl error resolution
Schema / Structured Data
Organization, LocalBusiness, Service, FAQPage, Person schema — all linked and validated. This is the most direct signal AI search reads.
Fix: Full JSON-LD implementation across all key pages
E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trust. Author schema, credentials on-page, verified review links. AI engines weight these heavily.
Fix: Person schema, credentials page, review schema linking
Entity Clarity
Is your business clearly defined as a single entity across the web? Inconsistent names, addresses, and descriptions confuse AI engines.
Fix: NAP consistency audit, sameAs links, entity disambiguation
Content Structure
Question-shaped H2s and H3s that match how real people ask AI. Inverted-pyramid answers that AI can lift directly as citations.
Fix: Content rewrite to question-format headings + direct-answer structure
Citation & Authority
Are you mentioned on trusted third-party sites? Directory listings, earned mentions, and backlinks that AI engines use to verify you exist.
Fix: Directory submissions, citation building, authority link outreach
Local Signals
Google Business Profile, geo schema, areaServed, service radius. Especially important if you serve a specific metro area or region.
Fix: GBP refresh, geo schema, local citation audit
Content Freshness
AI engines favour recently updated content. lastModified stamps, date schema, and regular publishing cadence all signal freshness.
Fix: lastModified schema, content freshness updates, publishing cadence
AI Engine Submissions
Yoast llms.txt, Bing IndexNow, the schema aggregation endpoint that exposes your data directly to ChatGPT, Claude, Perplexity and Gemini.
Fix: llms.txt creation, IndexNow setup, schema endpoint deployment
Social & Profile Footprint
LinkedIn, social profiles, and review platforms all connected back to your schema with sameAs links — extending your entity across the web.
Fix: Profile audit, sameAs linking, cross-platform brand consistency
Your score, delivered in 48 hours
Pay the $99 deposit, we run the full 10-signal audit and walk you through the findings on a 30-minute call. Every gap is costed and scoped before you commit to anything.
Stage 2 — Your Billy Bot
Your own Personal Claude.
On your hardware. In your building.
A Billy Bot is a dedicated Mac Mini — about the size of a paperback — loaded with your business data and connected to Claude, Anthropic's AI. It's not a chatbot on someone else's server. It's a private AI marketing brain trained specifically on your business.
We spend 10 hours loading it with everything that makes your business yours: real customer call recordings, your service catalogue, your brand voice, your FAQ history, your competitor data, your pricing. Claude does the reasoning. Your data does the grounding.
The bot is yours. The training data is yours. When you cancel, everything stays with you.
10 hrs
setup & training
$499
one-time purchase
Yours
forever, no lock-in
Private
your data, your hardware
What we load into your bot
Real customer call recordings
Not made-up personas. Actual transcripts of the questions your real customers ask before they buy.
Service catalogue & pricing
Every service, variant, add-on, and price point — so the bot writes accurately about what you actually sell.
Brand voice & tone
We interview you, read your best-performing content, and extract the voice patterns that make your writing sound like you.
FAQ & objection history
Every question you've ever answered by email, phone or face-to-face. The bot uses these to write content that converts.
Competitor data
How your three biggest competitors present themselves online — so every piece of content positions you against them.
Stage 3 — Marketing Manager
40 hours a month of marketing.
Not a contractor. Not a tool. A manager.
The Marketing Manager service is Dani running your AI marketing strategy through your Billy Bot every month — 40 dedicated hours, tracked, invoiced, and reported on. Same accountability as an employee. A fraction of the cost.
Danielle Pardoe — Founder, Infinity1
10+ years in digital marketing, eCommerce, and AI strategy. Managed multimillion-dollar ad budgets across Google, Meta, and Shopping campaigns. Built eCommerce brands to $60k+/month organically. Google Shopping campaigns delivered as low as $0.29 CPC. 14:1 ROAS on Google Ads built on AEO foundations.
First 10 clients — personally managed & trained by Dani
The first 10 accounts on the Marketing Manager tier are onboarded, trained, and managed directly by Danielle. Not a team member. Not a template. You get the founder — with 10+ years and multimillion-dollar ad experience — running your strategy from day one.
The bot does the work
Every blog post, email campaign, social update, and citation piece is generated from your training data. The writing sounds like you because it was trained on you.
Dani runs the strategy
The bot is the engine. Dani is the driver. Monthly strategy call, schema maintenance, scoring, AEO updates, and async access between calls.
You see every hour
40 hours per month, allocated across content, citations, email, social, and technical maintenance. Every line item invoiced so there's no black box.
$800/month. Month to month. Cancel any time.
The bot stays with you if you cancel. The $800 is the power, not the hardware. Stop the power, the house is still yours.
What's Included
What $800 a month actually gets you
40 hours of managed marketing work, every month, tracked and invoiced line by line.
Stated value: $7,900/month Your investment: $800/month
See the full Marketing Manager comparison →The Comparison
What this replaces
The scope above is what a marketing manager delivers. Here's what that marketing manager actually costs.
Salary data: SEEK, Robert Half, Glassdoor, PayScale — June 2026. Fully loaded cost includes 12% super, leave, and recruitment fees.
Looking for the full breakdown? See everything the Marketing Manager includes →What you get
Phase 1 Foundation — $3,000
Stated value: $5,400+ in agency-rate work. Your investment: $3,000.
Your Billy Bot — $499 (one-time)
Marketing Manager — $800 a month, month to month
Real businesses. Real results.
Service business
Brisbane, QLD
Full onboarding complete. Billy Bot live on site. AEO scores up 22 points in the first week.
Business consultancy
Gold Coast, QLD
Audit and fix delivered. Now running on the Marketing Manager for ongoing management.
Tourism operator
International
Onboarding delivered remotely. Billy Bot handling multilingual enquiries across time zones.
5+ active clients on the system. First 10 spots only.
We work in public. Every line item we deliver is invoiced. Every change to your site is documented with before/after evidence. We don't send you a report and disappear.
Book your audit deposit this month and you also get
Competitor Visibility Snapshot
Three named competitors in your category scored against the same 100-point rubric. You see exactly where you sit versus the businesses already winning AI citations.
90-Day Content Roadmap
Twelve question-format blog topics matched to the real questions your customers ask. Publishing calendar. AI engine targeting per piece.
Recorded Walkthrough of Every Change
Loom-style explainers of every change we made during Phase 1, so you understand what each fix does and why. Yours forever.
+15 score points in seven days, or your audit fee comes back
If we don't lift your foundation score by at least 15 points inside the first seven days, we refund the $3,000. Same rubric. Same methodology. Applied at the start of week one. Applied again at the end of week one. No score gymnastics. If the lift doesn't land, the money comes back.
What it costs to start
Phase 1 Foundation
$3,000 one-time
Audit + 70-hour build + setup + GBP + LinkedIn + content pack + lead magnets.
Your Billy Bot
$499 one-time
Dedicated hardware, trained on your business, yours to keep forever.
Marketing Manager
$800 per month
40 hrs/month of content, citation work, schema maintenance, strategy call, async access. Month to month. Cancel any time.
Total to start: $3,499 one-time plus $800 a month. Cancel the monthly tier any time. The bot stays yours.
Your $99 is fully refundable in the first 7 days. If you go ahead with Phase 1, the $99 is credited toward your $3,000. If you'd rather skip the call and run the report yourself, take the standalone audit. Same data either way.
Need a marketing department without the six-figure salary? See how the Marketing Manager compares to hiring →
Want to know your Marketing Visibility Score? Take the free assessment →
Quick check
Is your business visible to AI search?
5 questions. 60 seconds. See where you actually stand.
Does your website have schema markup (structured data)?
Common questions
Ready to stop renting AI access and start owning AI infrastructure?
Pay the $99 deposit. We run your comprehensive audit inside 48 hours. You get a 30-minute walkthrough call with Dani. From there you either commit to the $3,000 Phase 1 (your $99 is credited) or refund within 7 days. No deck. No pitch. Just the work and the numbers.
Or call directly: +61 434 766 121, Monday to Friday, 9am to 5pm AEST.